The 25 Sales Skills: They Don’t Teach at Business School
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The 25 Sales Skills: They Don’t Teach at Business School
Luvelectronics.com Recommendation:
America’s top sales trainer Stephan Schiffman provides you with a unique syllabus that will help you land a coveted sales position-and lead the force in sales once you’re there. Schiffman takes you out of the stuffy, insulated classroom and shows you “the hidden curriculum,” all the skills business school professors don’t know or simply don’t know how to teach. Such as how to: Determine when a “prospect” is really that, and not just a waste of time; Flip a meeting’s negative momentum on its head
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The 25 Sales Skills: They Don’t Teach at Business School
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Terrific Snack-Sized Sales Book,
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This book represents exactly what I like in sales reading: substance with little or no fluff. It’s a relatively small book that you can finish in the time it takes to do a load of laundry, but some of the suggestions will offer long-term benefits for anyone involved with sales.
Some of the more practical skills involve numbers 4 and 17, which provide useful techniques in allowing a prospective buyer to open up about what might prevent the sale from moving forward. Skill 18 offers a variety of questions that will allow you to better determine what the prospective buyer’s needs are, while simultaneously drawing them into a comfort zone. And finally, Skill 21 (Ask Yourself the Right Questions) is one of my personal favorites, as it offers not only ideas for self-reflection, but it also provides me with marketing ideas for other businesses.
The book isn’t entirely flawless; a few concepts seem to be tried and tested, yet outdated. Skill 12 (Get More Return Phone Calls) is apparently addressed in another Schiffman book, and I noticed harsh criticism for those techniques by another Amazon reviewer. While one technique of namedropping a competitor while asking for a return call may be effective, I can understand why some people might consider it sneaky.
I’m giving the book Five Stars because it provides more than a few unique and useful tips that have allowed me to improve the likelihood of a sale. For less than seven dollars, it’s a terrific value, and a must-have for anyone involved in sales or marketing.
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|sales skills book review,
This was a terrific book to reinforce the common sense people skills we sometimes overlook in sales. It brings home the message of not “selling” but helping your customers.
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|It is not excellent@but very good.,
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I used it as a text of the seminar for the salesman in my company.
It is easy to understand the content concisely.
All content is content as the reconfirmation.
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